SEO (Search Engine Optimization) and not SEO (not optimizing for search engines) are two different approaches to managing and promoting a website or online content. Here’s a comparison of the two:

1. SEO (Search Engine Optimization):
– Goal: The primary goal of SEO is to improve a website’s visibility and ranking on search engine results pages (SERPs). This means optimizing your content and website to appear higher in search engine listings, driving organic (unpaid) traffic to your site.
– Methods: SEO involves a wide range of strategies and tactics, including keyword research, on-page optimization, technical optimization, link building, content creation, and more.
– Benefits: SEO can help increase organic traffic, brand visibility, and credibility, leading to higher conversion rates and potentially lower customer acquisition costs.
– Long-Term Strategy: SEO is a long-term strategy that requires ongoing effort and monitoring to maintain and improve rankings.

2. Not SEO (Not Optimizing for Search Engines):
– Goal: When you don’t focus on SEO, your primary goal is not necessarily to rank well in search engines but to cater to a different audience or drive traffic through other means, such as social media, direct referrals, or paid advertising.
– Methods: You might create content and design your website based on what you think your audience will like, rather than tailoring it to meet search engine algorithms’ requirements.
– Benefits: Not optimizing for search engines can give you more creative freedom, allowing you to focus on your audience’s preferences rather than search engine rules.
– Short-Term Focus: Without SEO, you may have more immediate control over your traffic and can quickly adapt to trends and changes in your audience’s preferences.

When deciding between SEO and not SEO, it’s important to consider your goals and target audience. In many cases, a balanced approach is ideal. SEO can help you reach a broader audience through search engines without advertising, while non-SEO strategies can cater to a more specific audience. The choice should align with your specific business or website objectives. In my opinion, it´s important to consider that with AI growing up, SEO, SEM, and other strategies seem to be the right way.